It’s been a long run. I’ve gone through about four iterations of Blackberry - each version seemingly dumber than the previous. The device opened so many doors for me early one, grabbing email from multiple sources, an open notepad to peck away at script concepts and scenes, a semi coherent web browser that had me scrolling news headlines and sports scores, find movie times, navigate the streets of a foreign city I’m traveling. We shared some good times for sure, your BBM program has been your saving grace over the past few years, but today I’ve turned over a leaf. With outtages throughout Europe and China I knew the inevitable would soon happen upon us. I knew that whatever was creeping through RIM’s servers was bound to hit stateside. Outages. Email wasn’t coming in, applications couldn’t be served up, BBM died - my sole line of communication with the girlfriend.
These last few years have been unbearable. I’m a technophile! I need the latest and best. It’s a point of pride, really. And this is what I’ve been reduced to. A clunker of a device that’s put me (easily) well behind the masses, that has me left me wondering What is an app market? Now, with iMessenger, Blackberry’s remaining, frail, leg has been kicked out from under it with the force of a Kung Lee leg sweep. You’ve kept me captive, hand cuffed and gagged long enough.
Should we thank the company, do we owe RIM some vote of grattitude? I mean, they did roll out the proverbial red carpet, right? They did what Palm could not. Placed buttons in the most ergonomic fashion; helped bridge the conversational gap between Baby Boomers and Millennials - I mean, what else would we chat about at those oh so dreadful business dinners and socials? You made technology accessible in a way that has even my mother thinking she needs a “smarty phone”. Believe me, that’s more an achievement than you know. There is some form of appreciation that we have to have for you, but it’s your stubborness as of late that has you in the hot waters you wade in at the present.
For one: your chief investor, Jaguar Motors, advised you to sell. Your only hope in all of this is selling your data, selling your intellectual property - someone has to be interested. If you want to keep some skin in the game, move to software manufacturing. This handset game is a tough one. You can’t do what Samsung does. Let’s not even talk about an iPhone. The Windows phones are going to leave your heads-a-spinnin’ with Mango’s up and coming launch. Hell, the Sidekick has more going at this point - at least it’s wired for music and social applications.
In short, all of this was inevitable. It’s been a slow rolling train of change that you’ve neither recognized or considered, seemingly. Not sure if your latest effort (Torch?) respects either NFC or dictation technology, but call me a doubter, I’m doubtful. You can’t possibly make a bid at the ever-sprouting app market of Android or the quality of app releases in iTunes. My contract just so happened to expire at T-Mobile this last week so I’m free and clear. I’m holding out (begrudlingly) for the Unpacked event and for the idea of Nexus S as Apple’s device seem a bit throw-away (a new udgrade every year?) and I think Google’s a solvency is industry leading.
But, back to you. I bid thee farewall and leave you with this final message: Don’t let the door hit ya where the good Lord split ya.